Meet Deanna Santiago of Pursue Pretty Illustration in Heights

LOCAL STORIES Today we’d like to introduce you to Deanna Santiago.



So, before we jump into specific questions about the business, why don’t you give us some details about you and your story. I’ve been an artist since I could pick up a pencil but didn’t see it as a career path until much later in life. I decided on a whim to participate in an art exhibition to create a piece of art. To my surprise, it sold and got me several requests for commission work. I continued to paint as I was inspired but did it as a hobby. It wasn’t until during my fashion design studies that I realized I could take my talents to higher realms at the recommendation of one of my fashion design professors. Since then I’ve been combining my love of fashion, beauty, style, and art as a career choice. Has it been a smooth road? Not a smooth road! Some of the struggles along the way were finding my niche, understanding my style and unique voice, and the market flow and movement for fashion Illustration art. Being an artist has its highs and lows as well as operating a business. Finding a balance and systems that create support and success can be a bit daunting. We’d love to hear more about your business. Pursue Pretty Illustration is a fashion and beauty conscious art and creative direction company. It is inspired by vintage glamour, travel, nature, beauty, and fashion and specializes in clean and feminine work with an ethereal sensibility. Pursue Pretty Illustration offers fashion, beauty, and lifestyle Illustration commission work for individuals, commercial and small businesses, art licensing, and live-illustration services for runway shows and events. An eye for delicate beauty, feminine flair, and detail sets Pursue Pretty apart from others. Is our city a good place to do what you do? Our city is not a bad place for a business like mine. I would not recommend someone to start here because there isn’t a huge fashion market to keep things at a constant flow. However, I see changes in the Houston fashion market that can create a need for the types of services my company provides. The beauty and lifestyle areas of our city are great though! Contact Info:


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